The Point of Measuring (Anything)
Estimated Reading Time: 4 minutesWhat's the point of measuring (anything)? Well, if you're strategic, you'll measure (anything).
09
Jan 2015
07
Jan 2015
Announcing: Simple Yet Smart PR Measurement (ebook)
Estimated Reading Time: 3 minutesAnnouncing Simple Yet Smart PR Measurement, an ebook from Shonali Burke.
20
Aug 2014
#measurePR Recap: Chatting with Heidi Sullivan
Estimated Reading Time: 2 minutesThe August 5 edition of the #measurePR Twitter chat featured Cision's Senior VP of Digital Content (and my good friend!) Heidi Sullivan.
01
Aug 2014
Will Digital Reach Improve the PR Measurement Drumbeat?
Estimated Reading Time: 5 minutesCision's new Digital Reach metric adds social sharing to its calculation of the value of online sites and content.