Heidi SullivanDisclosure: Heidi Sullivan, this month’s featured guest, works for SBC’s client Cision. However, I’m proud to have called her “friend” long before that.

The August 5th edition of #measurePR featured Cision’s Senior VP of Digital Content (and my good friend!) Heidi Sullivan. As always, we had an awesome time while gaining some great insights.

Here’s some of what we talked about:

On the biggest changes she’s seen in PR thus far:

Zen Yinger chimed in with an interesting perspective:

Sally Falkow also weighed in with a great observation:

We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of  PR being a cost center:

Since Heidi is a self-proclaimed Social Metrics nerd, we let her weigh in on AVE (ad value equivalency):

It goes without saying that with a room full of “PR smarties” and “metrics nerds,” there was never a dull moment. If you missed it or want to relive the fun, you can grab the full #measurePR transcript for August 5.

Labor Day is September 2, so a new edition of #measurePR will be headed your way on Tuesday, September 9, 12-1pm ET. Our featured guest will be Brian Vickery,  Principal and EVP of  the Rocky Mountain Region for Mantis Technology Group. We hope to see you there!

Image used with permission from Cision

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso®, which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke