Attitude Attitudes make up the fabric of business interactions. Often the deciding factor between success or failure is simply one’s mindset. Attitude can affect business relationships, strategy, and security. This week’s roundup features seven posts from around the web that focus on attitude.

Image: aussiegall via Flickr, CC 2.0

1. The Collaborative Economy is for Business to Business

Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend.

2. Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future

Why: Many of our accomplishments in the digital age wouldn’t have been possible if not for the efforts of NASA’s human space program. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions.

3. Carving out the Modern Day Communicator

Why: The new roles and responsibilities of the modern-day communicator can seem daunting. Deirdre Breakenridge offers some pointers on facing this challenge with a positive attitude.

4. 4 content creation tips for B2B software companies

Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Jackson Wightman examines how changing your “strattitude” (c’mon, you know what that is, right?!) can help.

5.  Does Too Much Technology Make Us Bored?

Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know.

6. Why CEOs Shouldn’t Trust Marketing

Why: CEO’s have an overwhelmingly negative attitude towards marketers. In this guest post for Mark Schaefer‘s Business Grow, Eric Wittlake relays why marketers are to blame.

7. FIR Presents Inside PR 375: During a crisis, don’t leave your customers in the dark

Why: The recent DDOS attacks on Evernote and Feedly revealed a great deal about each company’s attitude toward crisis communication. Martin Waxman and Joe Thornley explore what worked and what didn’t, while offering some suggestions for effective crisis communication in this FIR podcast.

How has attitude impacted your brand strategy and success? Has your business attitude changed over the years? Please share in the comments below.