Public Relations

18 Aug 2010

Measurement Smarts… Or Mata Hari?

Estimated Reading Time: 5 minutes

Are we smart about measurement… or unwittingly being Mata Hari?

Image: Bob Bobster, Creative Commons

Yesterday’s #measurePR chat was VERY interesting.

Philip Sheldrake of Influence Crowd was our guest, and we focused on the ethics of measurement; here’s a recent post that tells you how and why he came to be on the show, er, chat.

Before I could get to it, Philip wrote up a great recap of the chat, so I’m not going to try to improve on what’s already […]

By Shonali Burke|Aug 18, 2010|Categories: Marketing, MeasurePR, Public Relations|Tags: #measurepr, ethics in measurement, mata hari, philip sheldrake, pr, privacy|3 Comments

17 Aug 2010

Farewell, World Cup; Hello, Misogynistic Media

Estimated Reading Time: 14 minutes

Guest post by Bryce Keane

I’m aware that it’s now been more than a month since the World Cup ended, with Spain taking home their very first victory ever. And, in all fairness, I almost let this post go.

Image: Axel BÃ¼hrmann, Creative Commons

But the truth is that there was something that really really began to grind my gears as the Cup went on.

Don’t get me wrong, I actually got quite into the spirit […]

By Guest Contributor|Aug 17, 2010|Categories: Public Relations|Tags: eduardo suarez, eva millan, iker casillas, misogyny in media, sara carbonero, world cup|7 Comments

16 Aug 2010

Influence: From BS to Best Practice

Estimated Reading Time: 3 minutes

I “met” Philip Sheldrake a few weeks ago when he started participating in #measurePR.

Who’s Philip Sheldrake?

According to David Meerman Scott, he’s “the independent expert on [social media analytics] tools.”

You’ll have to scroll down to the comments to see that, but David’s post is an excellent read too, so I think it’s well worth your time.

He is founder and partner of Influence Crowd, LLP, (photo used with Philip’s permission) and “works with organizations to improve their sensitivity to their publics and become […]

By Shonali Burke|Aug 16, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations, Social Media|Tags: #measurepr, ethics in measurement, influence, philip sheldrake, PR measurement|2 Comments

13 Aug 2010

Still Just Another Day

Estimated Reading Time: 2 minutes

When I wrote yesterday would be not just another day , I had no idea how right I was.

Because it was not just another day.

I was literally five minutes away from heading to the Emergency Social Data Summit when a storm hit our area.

And what a storm.

The whistling wind would have put a banshee to shame.

Rain (hail?) clattered on the roof like the devil’s hooves in the middle of an Irish jig.

By Shonali Burke|Aug 13, 2010|Categories: Public Relations|Tags: #crisisdata, crisis communications, dc storms, pepco, stormageddon|8 Comments

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