Public Relations - Shonali Burke Consulting

23 Jan 2009

Is Your PR Better Than Broccoli?

Estimated Reading Time: 2 minutes

Ode to Brassica

PR lessons can come from the strangest places. Now, I’m not going to create a laundry list, but as I was cooking dinner last night, the broccoli florets that I was steaming looked me square in the face and said: “Is your PR as good as we are?”

At first glance, broccoli’s a pretty unprepossessing vegetable. Its scientific name, brassica oleracea, is enough to give one hiccups. It’s not elegant or neat, like asparagus. And its color, while not unpleasing, doesn’t exactly shout out […]

By Shonali Burke|Jan 23, 2009|Categories: Public Relations|Tags: broccoli, communications, food, Measurement & Metrics, pr, Public Relations, shonali|10 Comments

Through a Lens, Richly

Estimated Reading Time: 4 minutes

Communicators: how do you use your lens to impact the world?

While channel-surfing a couple of years ago, I came across the documentary “Born into Brothels.” Having been born and brought up in Calcutta (now Kolkata), I was instantly captivated by the story. More than that, I was touched by Zana Briski‘s commitment to these children born, through no fault of their own, on the wrong side of the street; and her covenant to open their eyes and bring them the riches of hope – through a camera lens.

The […]

By Shonali Burke|Jan 15, 2009|Categories: Public Relations|Tags: 12for12k, beth kanter, calcutta, camera, cause, change, charity, children, communications, community, danny brown, donate, facebook, hope house, kids, kids with cameras, kolkata, lens, Nonprofit, Public Relations, Sharing Foundation, slumdog millionaire, Twitter, Zana Briski|19 Comments

Point. Click. Connect.

Estimated Reading Time: 2 minutes

It's tough to decide what exactly to write for one's first blog post. Once you get started, it's easy: point, click and connect.

By Shonali Burke|Jan 10, 2009|Categories: Public Relations|Tags: communications, community, Public Relations, Social Media, Twitter|39 Comments