Public Relations

25 Mar 2015

Celebrating Women In PR: Meet 3 Public Relations Trailblazers

Estimated Reading Time: 10 minutes

Leone Baxter, Doris E. Fleischman & Denny Griswold were three extraordinary women in PR and early pioneers in the field.

By Mayra Ruiz|Mar 25, 2015|Categories: Public Relations|Tags: denny griswold, doris fleischman, leone baxter, women in pr|9 Comments

06 Mar 2015

How Much do Senior Pros Care About Using Social Media? Not Much

How Much do Senior Pros Care About Using Social Media? Not Much

Estimated Reading Time: 7 minutes

CIPR has put in black and white (and red): senior PR pros in the UK really don't care about using social media. Anywhere else? Probably the same.

By Shonali Burke|Mar 6, 2015|Categories: Measurement & Metrics, Public Relations, Social Media, State of PR|Tags: CIPR, senior pros using social media, Shel Holtz, state of the profession 2015, stephen waddington|4 Comments

13 Feb 2015

Analytics: the Sideways Approach to Measuring PR

Analytics: the Sideways Approach to Measuring PR

Estimated Reading Time: 4 minutes

Smart PR practitioners know that using Analytics is the sideways approach to measuring PR.

By Shonali Burke|Feb 13, 2015|Categories: Measurement & Metrics, Public Relations, Strategy|Tags: analytics, Google Analytics, PR measurement, rebekah iliff|14 Comments

06 Feb 2015

Seven Frequently Asked Questions on Social PR Strategy

Seven Frequently Asked Questions on Social PR Strategy

Estimated Reading Time: 6 minutes

These are the seven questions I'm most frequently asked in my social PR strategy workshops.

By Shonali Burke|Feb 6, 2015|Categories: Public Relations, Social Media, Strategy|Tags: social media and PR, social PR strategy, strategic communication|32 Comments

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