When you're in the market for measurement strategy, it's never a bad idea to revisit the classics.
CIPR has put in black and white (and red): senior PR pros in the UK really don't care about using social media. Anywhere else? Probably the same.
Richard Bagnall, chair of AMEC's global social media measurement group, joined the #measurePR Twitter chat on Feb. 19, 2013. This is a recap.