Lessons From a Very Public Break-Up
Estimated Reading Time: 9 minutesNAB's Hillan Klein discusses the company's award-winning Break-Up PR campaign - including the integration of traditional and new media.
NAB's Hillan Klein discusses the company's award-winning Break-Up PR campaign - including the integration of traditional and new media.
Just ask yourself, "What would Mickey measure?" That's what I'll be discussing in my PR measurement session at PRSA's 2011 conference.
Netflix has decided to end Qwikster, the DVD-by-mail side of its company. Matt LaCasse believes this is a move in the wrong direction.
Katie Paine aka the "measurement queen" has had an indelible impact on the life and career of many public relations practitioners.