Social Media - Shonali Burke Consulting

25 Jun 2010

DMC10, Twitter and The Blue Ball

Estimated Reading Time: 2 minutes

Earlier today I presented at the 2010 Digital Media Conference, put on by PotomacTechWire and DigitalMediaWire.

My panel focused on “Twitter and the Media,” and included luminaries such as Rohit Bhargava, Jodi Gersh, Kevin Dando and Chris McGill. If ever a panel made me feel smart…

It was a fun afternoon, for which I prepared by downing copious amounts of the delicious tomato/basil soup on hand. And I hope those who attended got something out of it too.

For me, it […]

By Shonali Burke|Jun 25, 2010|Categories: Social Media, Speaking & Presenting|Tags: #dmc10, blue ball, chris mcgill, gannett, jodi gersh, kevin dando, rohit bhargava, Twitter, usa today|3 Comments

24 Jun 2010

From “Check” to “Checkmate”

Estimated Reading Time: 2 minutes

Today I had the pleasure of presenting a webinar for Ragan Communications, on smart communication strategy in the digital age.

This is a topic I speak on pretty often, and the more I do it, the more I’m convinced about something:

The more things change, the more they remain the same.

So now we have social media tools at our disposal. So what? The thinking behind good communication doesn’t – or shouldn’t – change.

If you have your fundamentals right (i.e. goals, measurable objectives, strategy, tactics), then all you really […]

By Shonali Burke|Jun 24, 2010|Categories: Measurement & Metrics, Social Media, Speaking & Presenting|Tags: ragan, Social Media, strategic communications|7 Comments

22 Jun 2010

Of Hard Drives, Hallelujah and Trust

Estimated Reading Time: 5 minutes

Well, it’s finally done. My old hard drive is dead and I will shortly be giving it a funeral service. But, as they say, it’s an ill wind that blows no one any good.

Let me bring you up to speed.

As you may have followed, I had a bit of a meltdown last week, when my hard drive crashed. Having (stupidly) not backed up my data recently and being between laptops, I was ready to do anything – anything – to get my data back.

When the Geek […]

By Shonali Burke|Jun 22, 2010|Categories: Personal, Social Media|Tags: arthur zilberman, customer service, got trust, hard drive crash, janet falk, laptopmd, Twitter|8 Comments

17 Jun 2010

How Did I Land On Elm Street?

Estimated Reading Time: 6 minutes

That nightmarish image you see? That’s how I felt last night… though I’m a little better today.

I was having a perfectly good day, chugging along with work, getting ready for the first-ever Women Grow Business Boot Camp, looking forward to today’s #140conf: DC, and maintaining a relatively sunny disposition despite the three-hour power outage we had.

Then, my hard drive crashed.

The laptop hung. I shut it down. When I tried to restart it, it started singing. I kid you not. “Doo-doo-doo-doo… ” I thought there was a bird in my […]

By Shonali Burke|Jun 17, 2010|Categories: Personal, Social Media|Tags: hard drive crash, jackson wightman, janet falk, laptop. geek squad, laptopmd, nightmare, ragan|7 Comments