When Millennials Take OverWhen brainstorming guests for the May #measurePR Twitter chat, I instantly thought of Maddie Grant and Richard Sheridan.

Maddie is a culture change consultant and digital strategist who is recognized for her authority on productive workplaces and communities, and co-author of the new book, When Millennials Take OverRich is CEO of Menlo Innovation (featured in Maddie’s book) that is re-inventing the workplace, as well as author of Joy, Inc.

If there are two people who can tell you what it’s like to work with Millennials, as well as help multiple generations in the workplace coexist, it’s them. And you can’t have a productive workplace if you’re not measuring it. Ergo, Maddie + Rich = May’s #measurePR.

With such complex backgrounds, I knew we were in for a treat. Here is some of what we talked about:

On how they got started:

On the types of metrics that they focus on for internal and external communities:

Naturally, I asked for more details:

On what they’ve learned about measuring communities:

Time flew by and, before we knew it, the chat was over. If you missed it or want to revisit the conversation, check out the #measurePR transcript for May 12.

June #measurePR Twitter chat announcement

Next month’s #measurePR chat will take place on Tuesday, June 9, 12-1 pm ET, with not one, not two, not three, but four – yes, FOUR! – brilliant guests, with whom we’ll be discussing how to effectively measure content.

Jennifer Nycz-Conner (@washbizjen) of the Washington Business Journal, Shelly Kramer (@shellykramer) of V3B, Daniel Cohen (@mrdancohen) of RedShift Writers (and of WUL!), and Fay Shapiro (@fayscommpro) ofcommPRO.biz, are all descending on #measurePR, and will discuss the ins and outs of content with us. They’ll discuss how to create smart content that works, best practices in content measurement, and how to use those metrics in improving your content strategy. This is going to be a stellar chat, so please save the date (RSVP to the event, it will help!); once again, it’s Tuesday, June 9, 12-1 pm ET.

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso®, which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke