#measurePR Recap (October 2015): Around the World with #measurePR

The October #measurePR Twitter chat (just this past week) was hosted all the way from India (I’m still here!). So it just seemed natural to take a closer look at PR measurement around the world.

The guest list: Daniel Tisch of Argyle and past chair of the Global Alliance, Diane Begin of APEX Public Relations and incoming chair of CPRS Toronto, Michelle Hinson of CyberAlert and chair of IPR’s Measurement Commision, and Barry Leggetter, CEO of AMEC.

Here’s some of what we talked about:

On the differences/commonalities when measuring PR around the world:

A2: Most ppl want 1 system but many still persist. Intention behind Barcelona Principles. #measurePR http://t.co/LAI990X3Is

”” Diane Bégin (@dibegin) October 6, 2015

#measurepr. On practical level, big difference is refusal of some – big – markets to give up their AVEs.

”” AmecOrg (@AmecOrg) October 6, 2015

RT @DanTisch A2: Commonalities: Obsession w/ ROI; search for transparency/replicability; desire to show org/biz impact. #measurepr

”” Shonali Burke (@shonali) October 6, 2015

Q2: Commonalities: FEAR: of metrics, of measurement, of failing. #measurePR ”” Michelle Hinson (@MichelleHinson) October 6, 2015

#measurePR community member Ai Zhang chimed in:

Data have 2 be contextualized to make sense. And that context differs from country 2 country #measurepr https://t.co/BXRcyrRaPv ”” Ai Zhang (@aiaddysonzhang) October 6, 2015

On what’s new and exciting for PR measurement:

A3: What’s exciting is now the line to outcomes (not just outputs or outtakes) is becoming clearer. #measurePR ”” Diane Bégin (@dibegin) October 6, 2015

A3: Corporate reporting changing thanks to #integratedreporting movement. This will affect how we #measurePR in future. cc @theiirc ”” Daniel Tisch APR (@DanTisch) October 6, 2015

LOL! RT @MichelleHinson A3: I’m excited for #Facebook dislike feature or equivalent. Rose-colored glasses be damned. #measurepr ”” Shonali Burke (@shonali) October 6, 2015

#measurepr. (Q3). What’s exciting is between us we are winning global education battle that measurement is important. ”” AmecOrg (@AmecOrg) October 6, 2015

On the progress of measurement standards worldwide:

A5: We’ve made huge strides in #measurePR standards for news media. Next frontiers: social media, internal comms. https://t.co/4TXdxxIZQ6 ”” Daniel Tisch APR (@DanTisch) October 6, 2015

A5: There is progress. It’s forcing professional bodies to adopt audited systems like #MRP in Canada. #measurepr ”” Diane Bégin (@dibegin) October 6, 2015

#measurePR. (Q5). Worldwide standards? My sense is that we are not near that yet. @richardbagnall leading @AmecOrg metrics initiative. ”” AmecOrg (@AmecOrg) October 6, 2015

A5: Yes. And @AMECorg did a fab job launching Barcelona Principles 2.0. #measurePR

”” Michelle Hinson (@MichelleHinson) October 6, 2015

As usual we had a terrifically engaged conversation, so in the blink of an eye the hour was over. If you missed the chat, had to leave early, or just want to relive this global edition, check out the #measurePR transcript for October 6.

More details on the November chat will be headed your way soon, but 99.999% save the date of Nov. 3, 12-1 pm ET. And a bit of SSP: remember to “like” the Shonali Burke Consulting Facebook page for the most up to date info about all things #measurePR.

Image: Joshua Earle via Unsplash, CC Zero