#measurePRThe October #measurePR Twitter chat (just this past week) was hosted all the way from India (I’m still here!). So it just seemed natural to take a closer look at PR measurement around the world.

The guest list: Daniel Tisch of Argyle and past chair of the Global Alliance, Diane Begin of APEX Public Relations and incoming chair of CPRS Toronto, Michelle Hinson of CyberAlert and chair of IPR’s Measurement Commision, and Barry Leggetter, CEO of AMEC.

Here’s some of what we talked about:

On the differences/commonalities when measuring PR around the world:

#measurePR community member Ai Zhang chimed in:

On what’s new and exciting for PR measurement:

On the progress of measurement standards worldwide:

As usual we had a terrifically engaged conversation, so in the blink of an eye the hour was over. If you missed the chat, had to leave early, or just want to relive this global edition, check out the #measurePR transcript for October 6.

More details on the November chat will be headed your way soon, but 99.999% save the date of Nov. 3, 12-1 pm ET. And a bit of SSP: remember to “like” the Shonali Burke Consulting Facebook page for the most up to date info about all things #measurePR.

Image: Joshua Earle via Unsplash, CC Zero

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke

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