Good morning from the West Coast! Yup, I’m in San Francisco this week for the IABC World Conference; I love love love this city. Why did I leave again…? Never mind…
With some of the best and brightest minds in business communications all congregating at Baghdad by the Bay, I thought it would be neat to feature some of the speakers in this week’s roundup.
Why: “Employees want to know what their colleagues know and they also want proof to substantiate the skills and expertise listed,” explains Andy Jankowski as he shares some uber sexy data points on what to provide employees with to “make them happiest with your intranet.”
Why: “… if we are going to engage an audience, our content needs to be compelling. If it is going to be compelling, there needs to be a population of quality content creators like journalists and photographers and designers,” says Paul Edwards as he explores journalism in corporate publishing. A really interesting read.
Why: Ketchum’s Tyler Durham outlines ways to create “a culture and organizational architecture that promotes creativity and innovation.”
Why: Some top-line thoughts from Alex SÃ©vigny on social network analysis.
Why: Because I made Venn diagrams! For you!
Why: “Nothing says you value yourself more than your audience or customers than the dreaded, ‘We are excited’ sentence,” says Gerard Braud in this snappy post.
Why: From the prolific and legendary Shel Holtz: “What consumers say about advertising and how they actually react to it are two different things altogether.”
Any of these strike a chord? We’ve tried to feature a ton of smarties we don’t normally. And if you’re at #iabc15, please come say ‘hello’ to me IRL!