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03 Feb 2010

Of Cabbages and Kings and Measuring PR

Estimated Reading Time: 4 minutes

We kicked off our first Twitterchat on measuring public relations yesterday, with the “queen of measurement” herself, Katie Paine. From 12-1 pm EST, we had an incredibly lively and vibrant discussion that surprised even me, the organizer – and I should know not to be surprised by anything on Twitter by now!

You might wonder why I borrowed from “The Walrus and the Carpenter” in titling this post. The thing is, Mr. Carroll’s poem is so full of beautiful whimsy, I can’t help but think it reflects some […]

By |Feb 3, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations|Tags: , , , , , , , , , |12 Comments
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19 Jan 2010

Announcing #measurepr

Estimated Reading Time: 1 minute

I had a terrific time on Twitter today. Sean Williams organized a Twitterchat with Katie Paine and myself as a precursor to our respective visits to IABC/Cleveland, and we had a good old time chatting about measurement, PR, social media and the like.

You can read the entire transcript here, if you’re interested.

I sit in on quite a few chats every now and again and the one topic that always seems to come up is measurement. I figured a regular chat on measurement, especially as it pertains to public […]

By |Jan 19, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations|Tags: , , , , , , |10 Comments
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