How to Fail in Business Without Really Trying
Estimated Reading Time: 7 minutesBad publicists get beaten up on for terrible media/blogger pitches, but business people in general need to learn how to write good pitches.
27
Oct 2011
06
May 2011
On Attracting v. Closing Business
Estimated Reading Time: 8 minutesBusiness development is a core part of any business. But is it more important to attract or close new business, and is there a difference?
21
Oct 2010
“No” is Not a Dirty Word
Estimated Reading Time: 4 minutesIn PR, we're so used to saying "yes," sometimes we forget it's necessary, once in a while, to say "no."
20
Aug 2010
Business Bootcamp for PR Pros: Network With a Twist
Estimated Reading Time: 10 minutes
On networking for business
We see, hear, read ad nauseam about how we should network to grow our businesses.
Image: USACE Europe District, Creative Commons
Too often, though, I think people take that to mean going to innumerable tweetups, happy hours and the ilk. I’ve lost count of the number of people I’ve seen over-commit themselves to multiple networking events on the same night.
The end result is usually that they’re tired, over-extend themselves which they later regret, and sometimes do things they later […]