controlling your story

23 Jan 2012

Pedal-powered Storytelling

Pedal-powered Storytelling

Estimated Reading Time: 6 minutes

Jamie Garantziotis on the importance of storytelling and why brands should flip the dynamic and listen to the stories of their communities.

By Guest Contributor|Jan 23, 2012|Categories: Business Building, Public Relations, Social Media|Tags: branding, community management, controlling your story, cycling, storytelling, video|24 Comments

08 Nov 2011

Apple: A Case Study in Why Brands Should Control Their Stories

Apple: A Case Study in Why Brands Should Control Their Stories

Estimated Reading Time: 7 minutes

Big brands mustn't necessarily engage actively in social media, but they must be able to control their stories. Howie Goldfarb cites Apple.

By Guest Contributor|Nov 8, 2011|Categories: Public Relations, Social Media|Tags: apple, brand management, controlling your story, managing expectations, reputation management|25 Comments