So Your Spokesperson Flew the Coop…
Estimated Reading Time: 4 minutesBeing prepared for crisis situations is critical, and that means establishing a social media presence early on.
11
Apr 2012
03
Feb 2012
7 PR Lessons Komen for the Cure Didn’t Know It Was Giving You
Estimated Reading Time: 17 minutesSusan G. Komen For the Cure never dreamed that by pulling Planned Parenthood's grants, it's become a poster child for how not to do PR.
18
Apr 2011
That Time Our Website Was Hacked
Estimated Reading Time: 8 minutesSocial media can be a valuable lifeline between you and your stakeholders when traditional communication tools fail, particularly in a crisis.
07
Mar 2011
On Social Media’s Use (And Misuse) After The Christchurch Earthquake
Estimated Reading Time: 7 minutesSocial media is being used for good and bad following the 2011 Christchurch earthquake.