The Value Of A Fire Drill
Estimated Reading Time: 5 minutesSchool fire drills aren't that far removed from the planning that PR pros have to do for crises. Narciso Tovar explains the similarities.
27
Oct 2010
13
Aug 2010
Still Just Another Day
Estimated Reading Time: 2 minutes
When I wrote yesterday would be not just another day , I had no idea how right I was.
Because it was not just another day.
I was literally five minutes away from heading to the Emergency Social Data Summit when a storm hit our area.
And what a storm.
The whistling wind would have put a banshee to shame.
Rain (hail?) clattered on the roof like the devil’s hooves in the middle of an Irish jig.
12
Aug 2010
Not Just Another Day
Estimated Reading Time: 2 minutes
If you’re like me, right now you are sipping your coffee (or tea), reading your morning paper (or more likely, scanning your RSS reader), making a mental checklist of everything you must take care of today.
Just another day.
Image: Lance Johnson, Creative Commons
If you’re like me but on the other side of the world, you are winding down after a hard day’s work, figuring out what to cook for dinner (or what takeout you’ll order), stretching your bones that ache after a day of sitting in front […]
31
Dec 2009
Who The Heck Are These “Media Mavens”?
Estimated Reading Time: 2 minutes
I came across this MediaPost article today on what to do when social media “attacks.”
Apparently the “media mavens” surveyed in the report mentioned came up with the following as “counter-strategies” when advertisers come across negative comments in social media:
As one might expect, there is no magic bullet for countering negative comments: the two most popular responses were directly engaging the commenter, a tactic used by 47% of social media advertisers surveyed, and improving the quality of products or services being advertised, according to 33% of respondents.
Aside from these commonsensical but […]