Boners BBQ: A Study In How To Hate Your Customer
Boners BBQ isn't just bad at PR and customer service, it is terrible at running a successful business.
The Magic That is Apple
Apple isn't top of mind when it comes to companies excelling at customer service, but its products make evangelizers out of its customers.
When Public Relations, Social Media And Customer Service Converge
My Eidia Lush experience showed it's more and more important to realize that public relations, social media and customer service are converging day by day.
Embrace Hate, Desire Dissent, For Social Media Success
Social media is great for customers expressing satisfaction, but even better for hearing about customer dissatisfaction and turning them into evangelizers.
Want Social Media Evangelizers? Be Social
Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who's in customer service? I'm not a customer service "professional." We all are But the truth is, we're all in customer service, regardless of what our job function is. And while Craig Newmark may have made