PESO model - Shonali Burke Consulting

26 Apr 2018

The Case for Nonprofit Storytelling

The Case for Nonprofit Storytelling

Estimated Reading Time: 13 minutes

Whether you’re in PR, marketing or a like-minded communications discipline, stories affect change. Mike Connell discusses the opportunity for nonprofit storytelling.

By Guest Contributor|Apr 26, 2018|Categories: Case Studies, Community, Strategy|Tags: Mike Connell, nonprofit storytelling, PESO model, The Health Gap|0 Comments

Where Does the PESO Model Belong?

Estimated Reading Time: 9 minutes

Where does the PESO model belong? Gini Dietrich shares her expert opinion.

By Guest Contributor|Apr 12, 2018|Categories: Marketing, Public Relations, State of PR, Strategy|Tags: airpr, Cambridge Analytica, content distribution, Garrett Moon, gini dietrich, Michael Smart, PESO model, Todd Walker, TrendKite|0 Comments

The PESO Model: The Content Distribution Super Strategy

Estimated Reading Time: 8 minutes

With an oversupply of content, how can you make sure yours gets seen? Brandon Andersen explains how to use the PESO model to cut through the clutter.

By Guest Contributor|Mar 8, 2018|Categories: Content Marketing, Marketing, State of PR, Strategy|Tags: Brandon Andersen, Ceralytics, PESO model|32 Comments