Attenzi – A Social Business Story
Estimated Reading Time: 3 minutesAttenzi - a social business story, shines a light on social business that goes beyond the all too typical homages to social media.
31
Jul 2013
18
Aug 2010
Measurement Smarts… Or Mata Hari?
Estimated Reading Time: 5 minutes
Are we smart about measurement… or unwittingly being Mata Hari?
Image: Bob Bobster, Creative Commons
Yesterday’s #measurePR chat was VERY interesting.
Philip Sheldrake of Influence Crowd was our guest, and we focused on the ethics of measurement; here’s a recent post that tells you how and why he came to be on the show, er, chat.
Before I could get to it, Philip wrote up a great recap of the chat, so I’m not going to try to improve on what’s already […]
16
Aug 2010
Influence: From BS to Best Practice
Estimated Reading Time: 3 minutesI “met” Philip Sheldrake a few weeks ago when he started participating in #measurePR.
Who’s Philip Sheldrake?
According to David Meerman Scott, he’s “the independent expert on [social media analytics] tools.”
You’ll have to scroll down to the comments to see that, but David’s post is an excellent read too, so I think it’s well worth your time.
He is founder and partner of Influence Crowd, LLP, (photo used with Philip’s permission) and “works with organizations to improve their sensitivity to their publics and become […]