6 Words on Content Strategy from @crescenzo
Estimated Reading Time: 28 secondsOne of the best pieces of advice I heard at #iabc15 on content strategy came from Steve Crescenzo in just 6 words.
One of the best pieces of advice I heard at #iabc15 on content strategy came from Steve Crescenzo in just 6 words.
Almost two years of running IABC/DC Metro taught me a few things about volunteerism, leadership, and what makes for good business communication.
I first met Steve and Cindy Crescenzo a couple of years ago, when I teamed up with Ragan Communications to present a few measurement-oriented workshop for a large government entity.
Having heard of “Team Crescenzo” (as I call them) for years, it thrilled me no end to actually meet them.
I was also a little worried, because I’d thought of Steve for the longest time
as one of those stratospheric communication leaders who might rip me a new one if I said or […]