Storytelling, PR, and Measurement
Estimated Reading Time: 9 minutesTodd Murphy discusses ways to keep your public relations efforts honest and transparent through ethical measurement.
Todd Murphy discusses ways to keep your public relations efforts honest and transparent through ethical measurement.
Invisible Children's "Stop Kony" video, and the criticism thereof, gives nonprofits lessons on transparency and story-telling.
Kirk Hazlett draws a lesson from Hank Williams' country classic, "Your Cheatin' Heart," on transparency for public relations professionals.