… Shock and awe, eh?
Guest Post by Philip Sheldrake
We’re at an incredibly exciting point in time.
The Internet is in its 40s, the Web is in its 20s, and social media (in its web manifestation) is in its teens. Most of us have a super computer in our pockets and there’s affordable, ubiquitous connectivity to boot.
So what are we doing with it all? Well, polemically you could argue that we’re doing what we’ve always done.
We just do it digitally now.
We had mail, now email. We had folders and a desktop, and now we have digital folders and a digital desktop. It’s only after decades that we’re beginning to play to digital’s unique properties, moving away for example from folders towards search and discovery, and away from email towards enterprise social networking.
Shonali literally launched our multicultural outreach program, putting us on the map. Dynamism, creativity and accountability are the hallmarks of Shonali’s work, serving her clients well.Maggie GoldbergChristopher & Dana Reeve Foundation
With energy, passion and a whole lot of common sense, Shonali focuses on successful social media strategies that accomplish targeted business outcomes.Gary KlasenVice President External CommunicationsEaton
In a field that’s crowded with speakers and trainers, Shonali’s no-nonsense, hands-on approach stands out as much for its refreshing clarity as much for her humorous and engaging presentation style. Hire her today!Kathy BarbourAPR, Baptist Health South Florida, and Executive Committee & Board Member, PRSA
Working with Shonali gave us an opportunity to engage with a community of supporters who taught me more than I ever expected. I’d jump at the chance to do it again.Lauren MelingUSA for UNHCR
There’s a reason I call Shonali a ‘measurement maven’; she understands metrics, measures results and uses the data to make better business decisions.KD PainePaine Publishing
Shonali has both the charisma and poise that inspire others within her profession. She builds solid programs, achieves measurable results and is a delight to work with.Robin LaneGXS
Shonali is one of my favorite ‘library cards.’ All I have to do is visit her blog or Twitter stream, and the floodgates of knowledge open up.Tom WillisZalco Realty, Inc./Association Bridge, LLC
Shonali’s clear vision and communication gets what needs to be done, done. That’s rare!Jess OstroffDon't Panic Mgmt
With her diverse knowledge and experience, timely content, and pleasant professional style, I highly recommend Shonali to any group looking to deepen their understanding of social media and digital strategy.Laura ParsonsIdaho Association of REALTORS ®
Shonali knows her stuff. A dynamic speaker, she makes measurement – a subject that makes some of the best PR pros dizzy – easy to understand and implement.Dawn BuzynskiTwo Rivers Marketing & PRSA Central Iowa
Sara Theisen is SBC’s go-to gal for all (ok, most) things creative and design. Living in the beautiful state of South Carolina, she has been in the design field for more than a decade now. Her company, Sara Theisen Design helps people and businesses create identity/branding, business marketing materials, wedding invitations, custom cards and announcements and more.
As an entrepreneur, wife and mother of two, Sara strives to maintain the balance of both worlds. “There is nothing more rewarding than an exceptionally happy client. With every project, I aim for the highest standards in creating smart and innovative design. Whether it be an individual, business, product or service, I am inspired by knowing that I can help someone accomplish his or her goal.”