… Shock and awe, eh?
Guest Post by Philip Sheldrake
We’re at an incredibly exciting point in time.
The Internet is in its 40s, the Web is in its 20s, and social media (in its web manifestation) is in its teens. Most of us have a super computer in our pockets and there’s affordable, ubiquitous connectivity to boot.
So what are we doing with it all? Well, polemically you could argue that we’re doing what we’ve always done.
We just do it digitally now.
We had mail, now email. We had folders and a desktop, and now we have digital folders and a digital desktop. It’s only after decades that we’re beginning to play to digital’s unique properties, moving away for example from folders towards search and discovery, and away from email towards enterprise social networking.