Rubbish Is As Rubbish Does
Estimated Reading Time: 8 minutesA recent post published by Ragan's PR Daily perpetuated the antiquated notion that ad value equivalency is a sound metric for public relations. It is not.
A recent post published by Ragan's PR Daily perpetuated the antiquated notion that ad value equivalency is a sound metric for public relations. It is not.
Usually public relations professionals are told to take measurement lessons from their marketing counterparts. But what can marketing learn from PR analytics?
India won the cricket World Cup after 28 years. Here's a roundup of some of my favorite reads & views following the incredible match.
For me, watching India play to win the cricket World Cup, which it last won 28 years ago, is as much about the game as it is about social media serendipity.