Measurement… Supplemented
Estimated Reading Time: 6 minutesPriya Ramesh of CRT/tanaka dropped by the #measurePR Twitterchat to discuss the agency's approach to measuring the Life... supplemented campaign.
Priya Ramesh of CRT/tanaka dropped by the #measurePR Twitterchat to discuss the agency's approach to measuring the Life... supplemented campaign.
In PR, we're so used to saying "yes," sometimes we forget it's necessary, once in a while, to say "no."
Awards programs such as IABC/DC Metro's Silver Inkwells are a great place to make new contacts, renew old ones, and learn from the winning entries.
Building a good measurement program is similar to building a house of bricks, not sand. That's what my PRSA presentation will focus on.