Shonali Burke

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About Shonali Burke

Shonali Burke is a nonprofit leader helping mission-driven organizations build big and dream bigger. She teaches at The Johns Hopkins University, is a graduate of the Harvard Business Analytics Program, and is creator of The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to blend data and storytelling for better outcomes. Owned by Pickles the Corgi, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order.
13 Sep 2010

Get PR Measurement Off The Island

Estimated Reading Time: 3 minutes

Seeing as how I’ve been ill for the last several days (sinus infection, burn on arm, you don’t want to go there), my blogging took a back seat to lying on the couch (or bed), feeling sorry for myself and immersed in a Lost marathon.

Image: Flickr user Bart, CC 2.0

No, I didn’t watch it when it was on the air. And I’m kinda-sorta happy about that, because I don’t know if I would have been able to put up with […]

08 Sep 2010

Seven Steps To A Better Twitter Daily

Estimated Reading Time: 8 minutes

I first heard about Paper.li via Gautam Ghosh on Facebook a few weeks (or was it a month?) ago.

It looked cool, but I didn’t really start playing with it until last week, and when I Amplify’d Neville Hobson’s excellent assessment of it.

If you’re not already using it, I think you should check it out. IMHO.

What is Paper.li?

Much has already been written about what Paper.li is, so I won’t bore you with too many details.

[…]

07 Sep 2010

Want Social Media Evangelizers? Be Social

Estimated Reading Time: 1 minute

Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Who’s in customer service?

I’m not a customer service “professional.”

We all are

But the truth is, we’re all in customer service, regardless of what our job function is. And while Craig Newmark may have made that concept popular, he didn’t invent it.

I’ve written before about how customer service can take PR from good to great. […]

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