Shonali Burke

Home>Shonali Burke

About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
07 Sep 2010

Want Social Media Evangelizers? Be Social

Estimated Reading Time: 1 minute

Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Who’s in customer service?

I’m not a customer service “professional.”

We all are

But the truth is, we’re all in customer service, regardless of what our job function is. And while Craig Newmark may have made that concept popular, he didn’t invent it.

I’ve written before about how customer service can take PR from good to great. […]

By |Sep 7, 2010|Categories: Business Building, Social Media|Tags: , , , , |0 Comments
Read More
05 Sep 2010

Weekly Roundup: Project Happiness

Estimated Reading Time: 2 minutes

When I wrote yesterday’s post, asking, “Are you happy?” I didn’t expect to get the answers that I did.

Image: Jordan Pérez Ordenez via Flickr, CC 2.0

I’m touched that the post struck a chord with so many people.

I was happy yesterday.

It was my brother’s birthday, and he celebrated it with us for the first time in our adult lives.

[…]

By |Sep 5, 2010|Categories: Around the Web|Tags: |4 Comments
Read More
04 Sep 2010

Are You Happy?

Estimated Reading Time: 3 minutes

A few days ago, I was on the phone with with someone very dear to me; someone I respect as a professional, and am proud to call friend.

She recently launched her own business, which she was very excited about.

This was her dream. She quit her job to pursue the dream. She is ostensibly living the dream.

But talking to me the other day about her business, she said, “I’m not happy.”

That stopped me in my tracks.

This is someone who is full of life, always has a good thing to say […]

By |Sep 4, 2010|Categories: Business Building, Personal|Tags: |22 Comments
Read More
Go to Top