Shonali Burke

Home>Shonali Burke

About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
15 Aug 2010

Weekly Roundup: A Tryst With Destiny

Estimated Reading Time: 3 minutes

Today is India’s 63rd Independence Day (image: melgupta via Flickr, Creative Commons).

In tribute to my country of birth, this edition of Weekly Roundup focuses on writings by, from and of Indian authors (or authors of Indian descent).

1. Innovation and HR’s quest to be strategic, by Gautam Ghosh.

Why: Gautam is an excellent and prolific writer (and friend). He’s managed to parlay his social media savvy and business smarts into the realm of human resources, an area not typically known for either (sorry, HR people, but […]

By |Aug 15, 2010|Categories: Around the Web|Tags: , , , , , , , , |3 Comments
Read More
14 Aug 2010

Bookmining on Twitter

Estimated Reading Time: 2 minutes

Stuck for reading material?

Image: David Pritchard, Creative Commons

Just ask your social networks for their recommendations.

I had a $50 gift card to Barnes & Noble that was burning a hole in its sleeve.

I have a habit of using gift cards to get gifts for others, but this time I decided to treat myself.

W00t!

Look at some of the great recommendations I got (and am still getting)

on Twitter:

[…]

By |Aug 14, 2010|Categories: Personal, Social Media|Tags: , , , , |3 Comments
Read More
13 Aug 2010

Still Just Another Day

Estimated Reading Time: 2 minutes

When I wrote yesterday would be not just another day , I had no idea how right I was.

Because it was not just another day.

I was literally five minutes away from heading to the Emergency Social Data Summit when a storm hit our area.

And what a storm.

The whistling wind would have put a banshee to shame.

Rain (hail?) clattered on the roof like the devil’s hooves in the middle of an Irish jig.

[…]

By |Aug 13, 2010|Categories: Public Relations|Tags: , , , , |8 Comments
Read More
12 Aug 2010

Not Just Another Day

Estimated Reading Time: 2 minutes

If you’re like me, right now you are sipping your coffee (or tea), reading your morning paper (or more likely, scanning your RSS reader), making a mental checklist of everything you must take care of today.

Just another day.

Image: Lance Johnson, Creative Commons

If you’re like me but on the other side of the world, you are winding down after a hard day’s work, figuring out what to cook for dinner (or what takeout you’ll order), stretching your bones that ache after a day of sitting in front […]

By |Aug 12, 2010|Categories: Social Media|Tags: , , , , |6 Comments
Read More
Go to Top