Shonali Burke

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About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
08 Jul 2010

Looking At Social Media Value The WIIFM Way

Estimated Reading Time: 8 minutes

I came across an interesting post on the value of a Facebook fan today, via Todd van Hoosear and Dave Fleet (h/t to both of you).

Augie Ray, who posited this on Forrester’s blog, said:

It is a question I hear several times a week:  What is the value of a Facebook Fan?  I’ve seen answers ranging from $136.38 to $3.60.  I can’t blame vendors, agencies and consultants for trying to answer the question — the hunger from […]

06 Jul 2010

MeasurePR: The Barcelona Edition

Estimated Reading Time: 4 minutes

We had a great #measurePR chat today. Katie Paine, who helped me kick off this series, came back after a while, and it was great to have her talk about the Barcelona Principles, social media ROI “calculators” and the like.

If you’re wondering what the Barcelona Principles are, here’s what Don Bartholomew has to say about them:

“…The Second European Summit on Measurement held last week in Barcelona has come and gone, but its impact may be felt for some time to come.  The Summit was organized by the […]

04 Jul 2010

Do You Know The Words To Your National Anthem?

Estimated Reading Time: 5 minutes

Today will be the 11th year I mark Independence Day as a resident of the United States, and the third as a citizen.

But long before I became a citizen, or permanent resident, or had any idea my life would bring me to this country, I knew all the words to The Star-Spangled Banner.

Image: Still Burning, Creative Commons

You might think that’s a little odd for a girl from Calcutta (ok, Kolkata, though I’ll always call it “Cal”) who’s extremely proud of her Indian heritage.

But I […]

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