Shonali Burke

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About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
05 May 2010

MeasurePR: WTTranscript?!*&!

Estimated Reading Time: 2 minutes

WTTranscript?!

It’s been over a week since the last #measurePR chat, and you’ve probably been looking for the transcript.

Well, thanks to WTHashtag, I haven’t been able to post the transcript, because it missed a significant portion of the tweets.

I know. That’s the price of free, right?

I did manage to capture screen shots of the chat via TwitterSearch, but they’re not in chronological order… well, they’re in reverse chronological order, which means you’ll have to read them down → up, instead of up → down… and you’ll have to read […]

27 Apr 2010

HAPPO: The Freshman Edition

Estimated Reading Time: 7 minutes

A couple of months ago, I was part of the HAPPO kickoff team. If you’re new to the concept, HAPPO (Help A PR Pro Out) is “designed to help connect PR job seekers with employers looking for top talent.”

It started as a day, but now it’s much more than that; a hashtag, blog, chat… in short, it aims to be your one-stop shop if you’re a PR pro looking for a job, and an ever-growing community that tries to help you do that.

Image: Marco Vossen, Creative […]

26 Apr 2010

The Sales Pitch From Hell, And What Sales Can Learn From PR

Estimated Reading Time: 10 minutes

A couple of months ago I received what has to count as the worst pitch/follow-up to me, to date.

Image: Thomas Hawk, Creative Commons

Surprise surprise, this wasn’t from a “PR person” or “flack;” you know the kind. It was from a sales assistant at a provider of chapter management services, which I was unlucky enough to receive because of my involvement with IABC/DC Metro.

Here’s what happened.

A lady (I’m just going to call her K__) person called me in February to talk about S__ (the company) as a replacement for […]

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