Shonali Burke

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About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
09 Apr 2010

Riding the Social Media Measurement Waterfall

Estimated Reading Time: 3 minutes

Image: Hamed Saber, Creative Commons

I’m tickled pink (and not just because that’s the color of the Elvis hoodie I’m sporting today, a little like this one) that Chuck Hemann will be our featured guest on the next #measurePR Twitterchat (have you marked your calendars? April 13, 12-1 pm ET, follow/participate on Twitter using the #measurePR hashtag).

Chuck Hemann, a 2010 Society for New Communications Research Fellow, is currently a social media associate for WCG, a global media […]

By |Apr 9, 2010|Categories: Measurement & Metrics, MeasurePR, Public Relations, Social Media|Tags: , , , , |7 Comments
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08 Apr 2010

How You Say It Matters Too: Lessons on Blogging via Geoff Livingston

Estimated Reading Time: 7 minutes

A couple of days ago my friend Geoff Livingston threw the blogosphere – at least the PR/SM one – for a bit of a tizzy when he announced he would no longer be writing regularly for the extremely popular Buzz Bin.

This, Geoff said, is why:

“Why, you ask? I have run out of things to say (image: Elyse Patten, Creative Commons). I found last summer when I wrote the “for me, social media is dead” posts that I had run […]

By |Apr 8, 2010|Categories: Public Relations|Tags: , |4 Comments
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07 Apr 2010

GLEAM: A 5-Letter Guide to Polishing Your PR

Estimated Reading Time: 8 minutes

A couple nights ago I sat in on #tweenPR, a Twitter chat targeted towards mid-level PR practitioners as the chat’s official mentor. I’m grateful that Nicole Nolte and Suzie Linville, creators of the chat, consider me mentor material, though one might reasonably ask what gaping hole exists in the development of afore-mentioned mid-level professionals that they felt the need to create this.

Read the explanation? Excellent. I don’t need to go into it then.

This week’s chat focused on the ABC’s (Assets, Benefits, Challenges) of managing […]

By |Apr 7, 2010|Categories: Business Building, Public Relations|Tags: , , , , |5 Comments
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05 Apr 2010

Announcing #wgbiz Chats: Conversations By, For and Of Women in Business

Estimated Reading Time: 2 minutes

Apparently some of our menfolk still don’t get this, but if there’s one thing we know -and love – about ourselves, it’s that we women like to talk.

(Image: Frits Ahlefeldt-Laurvig, Creative Commons)

We do a lot of that over at Women Grow Business, of which I’m editor, which is what makes it fun, don’t you think? Apart from useful, of course (and I hope you think it’s useful!).

Well, now we’re taking that to another level.

On April 12, we’re kicking off our very first Twitterchat for the #wgbiz community, which […]

By |Apr 5, 2010|Categories: Public Relations|Tags: , , , , , |2 Comments
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