Shonali Burke

About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

30 Dec 2009

Digital Divide Continues – eMarketer

Estimated Reading Time: 1 minute

via emarketer.com

This is pretty interesting – according to a study by the Internet Innovation Alliance, only 42% of African-American and Hispanic consumers use the Internet regularly.

What might change that? The article reads:

“It is very telling that of those respondents who do not have Internet access, 43 percent cited either not knowing how to use the Internet or not seeing the need for the Internet as the reason why they are not online,” said Internet Innovation Alliance co-chairman David Sutphen, in a statement.

“But interestingly, 44 percent of these same respondents said […]

By Shonali Burke|Dec 30, 2009|Categories: Business Building|Tags: african-american, Business Building, education, hispanic, Internet, Media, Social Media|1 Comment

29 Dec 2009

Counting Down the Decade

Estimated Reading Time: 23 seconds

via youtube.com

We’re getting ready to countdown as we end the 2000s, and we’re experimenting with all sorts of new stuff. And ABBA finally (!) made it into the Rock’n’Roll Hall of Fame.

What better way to test Posterous?

[…]

By Shonali Burke|Dec 29, 2009|Categories: Personal|Tags: 2010, abba, music, posterous|0 Comments

29 Dec 2009

You Can Call Yourself a Social Media Guru If…

You Can Call Yourself a Social Media Guru If…

Estimated Reading Time: 2 minutes

I couldn’t help but giggle when I read B. L. Ochman’s recent post on self-proclaimed social media experts, gurus, ninjas, etc. on Twitter “multiplying like rabbits.” Based on her search of Twitter bios, they went from 4.4k to almost 16k in seven months.

Wow. Rabbits indeed!

And then I saw this cartoon from HubSpot today.

[…]

By Shonali Burke|Dec 29, 2009|Categories: Public Relations, Social Media|Tags: bl ochman, chip griffin, colby gergen, expert, guru, hubspot, lisa hoffmann, ninja, Social Media, social media guru, Twitter|16 Comments

28 Dec 2009

3 Reasons Why Being a Volunteer Leader Helps Your Business

Estimated Reading Time: 6 minutes

One of the great things about joining a professional development organization is that you can get hands-on leadership experience as a volunteer; experience which, they say, will serve you well in your “real” job. Certainly that’s a selling point for such organizations and in the PR/communications field, organizations such as IABC and PRSA thrive on it.

What kind of leadership skills do volunteer leaders actually gain though? And do these skills actually benefit them in their careers, or are they simply good volunteer leaders because of skills they’ve acquired […]

By Shonali Burke|Dec 28, 2009|Categories: Business Building, Career Development|Tags: Career Development, grow smart business, iabc, iabc washington, jill foster, leadership, Measurement & Metrics, pr, SFBAPC, volunteering|7 Comments

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