Shonali Burke

About Shonali Burke

Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

05 Mar 2009

Clicking Our Way To Ending Hunger

Estimated Reading Time: 2 minutes

Yesterday I came across an interesting article: “What Would You Never Sell, Though Desperate For Money?” in the Chicago Tribune (hat tip to @ColonelTribune). That’s a relevant question in these times.

But what if you didn’t even have that option? What if you didn’t have anything you would never sell… to keep a roof over your head, or stay reasonably healthy, or put food on the table?

Not a pleasant thought, huh?

Through the Communicator’s Lens

[…]

By Shonali Burke|Mar 5, 2009|Categories: Social Media|Tags: cause, charity, chicago tribune, children, communications, community, facebook, hunger, Nonprofit, share our strength, sxsw, Twitter, tyson foods|3 Comments

27 Feb 2009

Home Is Where The Mouse Is… Maybe

Estimated Reading Time: 8 minutes

A few days ago, Pew Research’s “Daily Number” was 38%: the percentage of Americans who, having lived in more than one place, don’t consider their current community home. Given that this is a country of immigrants, that isn’t surprising, and a feeling I (a naturalized American of East Indian origin) can relate to.

A couple of days later, we had a friend over for lunch. Canadian-born, he’s worked all over the world, including in several African countries, and now calls Liverpool, U.K., home. At one point he asked, […]

By Shonali Burke|Feb 27, 2009|Categories: Public Relations, Social Media|Tags: facebook, Internet, Pew Research, pr, Public Relations, Shannon Paul, Social Media, Twitter|4 Comments

18 Feb 2009

Recruiters: PR Also Means “People Relations”

Estimated Reading Time: 5 minutes

Yesterday I received one of the most unusual calls in recent memory. It was from a recruiter with Profiles, who’d presented me for a position here in DC several months ago. Times are bad, hiring is slow; still, the process with this particular position has been dragging on for several months now.

When my path first crossed that of this recruiter, I made it clear to her that I didn’t expect her to “get me” this job; but what I did ask for was for whatever the final decision was to be communicated to me. I’ve encountered some recruiters […]

By Shonali Burke|Feb 18, 2009|Categories: Career Development, Public Relations|Tags: Career Development, communications, friends, jason buck, jobs, karen russell, lindsay olson, pr, profiles, Public Relations, recruiters|12 Comments

14 Feb 2009

Five Ways to Show Twitter Love

Estimated Reading Time: 5 minutes

Ever heard – or made – any of those remarks?

I confess; I have, and I think they have a ring of truth. But clichÃ© or not, Valentine’s Day is a way – admitted, perhaps born of artifice and over-commercialized – to show one’s appreciation and affection to those who make your life better.

To me, that includes my Twitterverse. So, for those of you who have fallen in love with […]

By Shonali Burke|Feb 14, 2009|Categories: Public Relations|Tags: followfriday, mr tweet, paisano, TweetDeck, tweetup, Twhirl, Twitter, valentine's day|6 Comments

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