The Changing Face of Authoritative Content
Estimated Reading Time: 6 minutesAuthoritative content is the backbone of sound PR. Yet many organizations ignore non-traditional ways to secure that authority. Shonali Burke explores.
Authoritative content is the backbone of sound PR. Yet many organizations ignore non-traditional ways to secure that authority. Shonali Burke explores.
In July, the #measurePR chat focused on internal communications with guests Shel Holtz, Dr. Julie O'Neil and Dr. Barbara Gibson.
How can you improve your PR outcomes with the power of influencer relationships? This week's roundup has some ideas.
When working in digital crisis communications, talking up a storm isn't always the right thing. Sometimes you gotta shut up.