Communicate Differently in Influencer RelationshipsIt’s all the rage these days: influencer relationships are becoming more and more intertwined with PR endeavors. And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts.

How can you improve your PR outcomes with the power of influencer relationships? Check out these posts.

1. Love It Or Hate It: Influencer Marketing Works

Why: “In a world where content production is in overdrive, it’s getting difficult, and, I daresay, nearly impossible for brands to cut through the noise and stand out among the crowd,” states Daniel Newman in this Forbes post. He explains why “turning people into brand advocates who can move the needle on consumer decisions” makes sense for brands of all sizes.

2. If You Want Your Content Marketing to be Great, Ask Influencers to Participate

Why: “With participation marketing, companies can take a view of working with influencers of different types to produce a variety of benefits – all through content,” says Lee Odden, as he shows how a “mutual investment in creating useful and engaging content can pay dividends for all involved.”

3. How to Lose an #Influencer in 10 Days (Or Less)

Why: “Building relationships with influencers today, whether it’s with bloggers, Twitter personalities, passionate consumers, or any of your stakeholders, is no different. If you act carelessly, especially at the onset, you will lose that influencer in 10 days or less,” says Deirdre Breakenridge as she shares “10 of the Don’ts of influencer management.”

4. 10 Tips for Igniting Influencer Relationships

Why: “Media relations isn’t only about who you know. It’s also about who’s talking about you,” writes Erin Feldman in this post for Cision. Lee’s post (up there ^^) was very comprehensive, and Erin’s post gives you a few more ideas.

5. How Arena Stage Uses Initiators to Grow its Audience

Why: “If you can get people to share their experience, they’ll get more people wanting to share that experience.” In this still relevant post from the WUL vault, I took a look at how Arena Stage looked (perhaps still does?) for “initiators” rather than “influencers” to get the word out about their shows and build their audience.

6. 4 Questions to Incorporate Influencer Outreach into Content Marketing

Why: “Content marketing only works if it reaches and resonates with the right audience,” explains Heather Whaling, as she shows you how to “determine which influencers are right for a content push.”

7. It’s not a pitch, it’s a person. The super powers of influence marketing

Why: “The good influencers out there have great knowledge in a particular field, know how to curate that knowledge, add their unique vision and value, and they know how to communicate with their audiences,” says Dr. Konstanze Alex-Brown as she discusses how influencers can make your marketing “human, visionary, and trustworthy” over at {grow}.

I took this photo during Steve Crescenzo’s presentation at the 2015 IABC World Conference. Steve’s slide, my photo.

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso®, which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke