Being Real: Social Media Marketing’s Not-so-Secret Weapon
Estimated Reading Time: 7 minutesWant to be authentic in social media? You don't have to spew your guts 24/7. Just be real.
09
Feb 2012
02
Feb 2012
Black Swans and Ground Hogs: Communication, Not Prediction
Estimated Reading Time: 5 minutesHow are PR professionals different from ground hogs? Hint: It's more than just a clump of fur. We communicate, not predict.
30
Jan 2012
Why Customers Are Generalizing Your Business
Estimated Reading Time: 4 minutesEven if you're meeting the highest expectations, customer preconceptions have to be overcome in your marketing communications.
25
Jan 2012
6 iPhone Accessories for Almost-Professional Photos/Videos
Estimated Reading Time: 10 minutes21st century public relations pros don't need expensive equipment to create quality photos & videos. Six iPhone accessories to do just that.