Tag Archive for: authenticity

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  • Jack Speer at TEDxJHUDC
February 28, 2018
28 Feb 2018

Why Vulnerability is at the Heart of Building Community

Estimated Reading Time: 11 minutes

Jack Speer at TEDxJHUDCLet’s get the name-dropping right out of the way: NPR’s Jack Speer is my friend.

And because he’s my friend, he invited me to TEDxJHUDC this past weekend, where he was speaking (presented at/by Johns Hopkins University, where we are both adjunct faculty).

It probably won’t surprise you to know that Jack killed it.

But what really made his presentation stand out was that … he sang.

Yes, “for NPR, I’m Jack Speer” sang the chorus of “American Pie” during his riveting presentation on storytelling.

And of course, he got a massive round of applause (and a bit of “whoo whoo!!” from yours truly).

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Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

0 Comments/in Community, Thought Leadership /by /#permalink
  • do you hide behind a mask in social media?
February 9, 2012
09 Feb 2012

Being Real: Social Media Marketing’s Not-so-Secret Weapon

Estimated Reading Time: 7 minutes

do you hide behind a mask in social media?“Want to succeed in social media? Be authentic.”

Are you tired of hearing this? Truth be told, I am, a little.

But the thing is, despite the fact that social media, and the adoption thereof, has come a long way, understanding how to capture one’s essence and distill it online still seems to stick in the craw of some folk and, particularly, businesses.

After all, it’s tough to know just how “authentic” to be.

Just last week, Eric Wittlake wrote a terrific guest post for Spin Sucks challenging us to buck conventional advice and not be authentic. Rather, he said,

“If you are authentic and display your true motives, we will call you a jerk. If you carefully project your image and then slip up, we will call you a fake. So project your image and always stay in character.”

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Waxing UnLyrical in Your Inbox

Waxing UnLyrical in Your Inbox

53 Comments/in Business Building, Social Media /by /#permalink

Waxing UnLyrical in Your Inbox

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Heidi Sullivan

Heidi SullivanHeidi Sullivan is a global marketing and product management executive who specializes in transformational implementation of marketing programs, go-to-market strategies, product portfolio management and change management for rapid-growth SaaS businesses with in-depth experience in Marketing Technology.

Heidi has a track record of success in P&L management, corporate strategy, product marketing and top line growth, and spent 14 years in leadership roles at Cision, during which time she oversaw the company’s integration and multiple product marketing strategies through its seven acquisitions.

Heidi was named one of PRWeek’s “40 Under 40 Rising Stars,” “Influencer of the Year” by The Hub in association with LinkedIn, and one of the most influential people in PR by PRWeek’s “Global Power Book.” She was also co-host of the popular “Influence Pros” podcast on Convince & Convert, which was named one of the top 20 marketing podcasts of 2016 by Hey.com.

Jennifer Zingsheim Phillips

JenJennifer Zingsheim Phillips has worked in communications and public affairs for nearly 20 years. Her background includes work in electoral politics, government, lobbying, and public affairs PR work. She also brings nearly eight years of experience in digital and social communications and media analysis to her role at 4L Strategies.

Jen began her career doing campaign work in Missouri during the 1992 election cycle. After two years of political party work, she joined the office of a Missouri state senator and served as his legislative aide for two years. In 1996, she joined the Missouri Chamber of Commerce as Research Director, where she lobbied the Missouri House and Senate on issues such as workforce development, welfare reform, and education policy. She was also responsible for the weekly newsletter highlighting key issues relevant to Missouri Chamber members.

In her spare time, Jen is a voracious reader, and enjoys cooking and baking. She also likes to write fiction, and has had two pieces of short fiction and one piece of flash fiction published in various publications. She has also self-published a children’s book.