Vulnerability is at the heart of building community, because it allows you and your community to connect on a deeply authentic and human level.
Want to be authentic in social media? You don't have to spew your guts 24/7. Just be real.
Jen Zingsheim discusses Ashton Kutcher's decision to have his Twitter feed managed by a marketing agency. Has Twitter become the Pet Rock?
Cheetos' commercial featuring a slightly-changed version of the piano classic "Chopsticks" is not the kind of innovation I want to see.