Content Marketing

08 Mar 2018

The PESO Model: The Content Distribution Super Strategy

The PESO Model: The Content Distribution Super Strategy

Estimated Reading Time: 8 minutes

With an oversupply of content, how can you make sure yours gets seen? Brandon Andersen explains how to use the PESO model to cut through the clutter.

By Guest Contributor|Mar 8, 2018|Categories: Content Marketing, Marketing, State of PR, Strategy|Tags: Brandon Andersen, Ceralytics, PESO model|32 Comments

01 Feb 2018

Community is at the Core of Content Marketing

Community is at the Core of Content Marketing

Estimated Reading Time: 7 minutes

Community helps build consumer loyalty and trust. Kelly Kostanesky examines some ways to get started.

By Guest Contributor|Feb 1, 2018|Categories: Community, Content Marketing, Marketing, Social Media|Tags: community, Kelly Kostanesky|2 Comments

25 Jan 2018

Kickstart Your Video Strategy in 2018

Kickstart Your Video Strategy in 2018

Estimated Reading Time: 5 minutes

Adding more video to your marketing strategy should definitely be a priority in 2018. Rachel Woloshin shares some tips to get started.

By Guest Contributor|Jan 25, 2018|Categories: Content Marketing, Marketing, Strategy|Tags: marketing strategy, video|6 Comments

11 Jan 2018

How Content Optimization Converts Browsers into Buyers

How Content Optimization Converts Browsers into Buyers

Estimated Reading Time: 7 minutes

Content optimization is one of the most effective ways to convert browsers into buyers. Kelly Kostanesky shows you how to get started.

By Guest Contributor|Jan 11, 2018|Categories: Content Marketing|Tags: content marketing, content optimization, Kelly Kostanesky, SEO|1 Comment

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