Couch Control: Measurement Therapy for PR Pros
Estimated Reading Time: 6 minutesSometimes the best PR advice comes in the form of measurement therapy.
21
Aug 2015
19
Aug 2015
Washington Redskins’ Media Coverage Report Fails to Use PR Standards
Estimated Reading Time: 6 minutesPR standards define what needs to be measured. Julie O'Neil, Ph.D takes a look at the Washington Redskins' recent media monitoring debacle.
14
Aug 2015
#measurePR Recap (August 2015): Big Picture PR Measurement
Estimated Reading Time: 6 minutesOn August 11th, #measurePR took a big picture look at measurement with guests Michelle Drifka Hinson, Tinu Abayomi-Paul, Nichole Kelly, and Sally Falkow.
12
Aug 2015
The Transistor Radio and the Dawn of Mobile Media
Estimated Reading Time: 7 minutesToday, people are more mobile than ever. Fay Shapiro shares how CommPRO's content marketing thrives by recognizing the needs of communication pros.