Dear CEO: I’m Right Here But You Don’t See Me
Estimated Reading Time: 10 minutesBusiness leaders often put undue emphasis on external perceptions and audiences while forgetting that their most important audience is right under their nose.
Business leaders often put undue emphasis on external perceptions and audiences while forgetting that their most important audience is right under their nose.
A recent post published by Ragan's PR Daily perpetuated the antiquated notion that ad value equivalency is a sound metric for public relations. It is not.
Usually public relations professionals are told to take measurement lessons from their marketing counterparts. But what can marketing learn from PR analytics?
In "Snooki v. Toni Morrison," Brian Meeks takes a look at the relative merits of each public figure as a speaker, and their relative value to society.