Picking the Right Measurement Tools: a #measurePR Recap
Estimated Reading Time: 3 minutesDon Bartholomew provided advice on a recent #measurepr Twitter chat on picking the right social media measurement tools.
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Oct 2011
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Oct 2011
Subtext: “Real” Listening in Social Media
Estimated Reading Time: 6 minutesListening in social media isn't just about hearing what's being said. It's also about hearing what's not being said, or the subtext.
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Oct 2011
How Long Can We Get Away With It?
Estimated Reading Time: 5 minutesConway Wigg examines one company's approach to social media in Malta, which uses Facebook for targeted conversation and engagement.
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Oct 2011
Lessons From a Very Public Break-Up
Estimated Reading Time: 9 minutesNAB's Hillan Klein discusses the company's award-winning Break-Up PR campaign - including the integration of traditional and new media.