By employing shock tactics, the Digital Death campaign is a poor excuse for real public relations, which should focus on building long-term relationships.
Alex Talbott helped get social media efforts for the UK's National Health Service off the ground. What's important to him? Being a communicator of change.
Running around in circles trying to figure out how to start a university blog? Shanan Sorochynski gives you her experience.
As blogs grow in their sphere of influence, are some blog posts starting to resemble 20th-century advertorials? Jackson Wightman takes a look.