Bringing Open Community To Public Relations
Estimated Reading Time: 8 minutesOpen Community is a "little book of big ideas for associations navigating the social web." Authors Maddie Grant and Lindy Dreyer sat down to chat.
22
Nov 2010
19
Nov 2010
Kpop Lessons: Handling Defamation Through Public Relations
Estimated Reading Time: 8 minutesKorean musician Tablo was almost brought down by rumors. Using smart public relations tactics, he was able to resurrect his reputation.
16
Nov 2010
Measuring Public Relations: ROI and Unicorns
Estimated Reading Time: 6 minutesWhen it comes to measuring public relations and social media, the question of ROI almost always comes up. Olivier Blanchard visited #measurePR to chat about it.
15
Nov 2010
Four Steps To Optimize A News Release For Google News
Estimated Reading Time: 4 minutesPublic relations professionals often don't realize that SEO for standard search engines is not the same as for Google News. Erica Holt explains why.