Speaking & Presenting - Shonali Burke Consulting

16 Jul 2010

North to Alaska

Estimated Reading Time: 4 minutes

In a couple of days, I’ll be heading to what I’ve always thought of one of the most fascinating places on earth: Alaska.

Image: Travis S.’ Flickrstream, Creative Commons

“Alaska?!” you ask.

“Why?!” you sputter, flavoring your morning coffee with a healthy dose of envy, I imagine.

It all began when I met Mary Barber at the 2009 PRSA International Conference. Mary and I had corresponded on Twitter (is it weird to use that word in conjunction with Twitter? I don’t care.) and made a […]

By Shonali Burke|Jul 16, 2010|Categories: Measurement & Metrics, Public Relations, Speaking & Presenting|Tags: mary barber, PR measurement, prsa alaska, Speaking & Presenting, strategic planning|6 Comments

25 Jun 2010

DMC10, Twitter and The Blue Ball

Estimated Reading Time: 2 minutes

Earlier today I presented at the 2010 Digital Media Conference, put on by PotomacTechWire and DigitalMediaWire.

My panel focused on “Twitter and the Media,” and included luminaries such as Rohit Bhargava, Jodi Gersh, Kevin Dando and Chris McGill. If ever a panel made me feel smart…

It was a fun afternoon, for which I prepared by downing copious amounts of the delicious tomato/basil soup on hand. And I hope those who attended got something out of it too.

For me, it […]

By Shonali Burke|Jun 25, 2010|Categories: Social Media, Speaking & Presenting|Tags: #dmc10, blue ball, chris mcgill, gannett, jodi gersh, kevin dando, rohit bhargava, Twitter, usa today|3 Comments

24 Jun 2010

From “Check” to “Checkmate”

Estimated Reading Time: 2 minutes

Today I had the pleasure of presenting a webinar for Ragan Communications, on smart communication strategy in the digital age.

This is a topic I speak on pretty often, and the more I do it, the more I’m convinced about something:

The more things change, the more they remain the same.

So now we have social media tools at our disposal. So what? The thinking behind good communication doesn’t – or shouldn’t – change.

If you have your fundamentals right (i.e. goals, measurable objectives, strategy, tactics), then all you really […]

By Shonali Burke|Jun 24, 2010|Categories: Measurement & Metrics, Social Media, Speaking & Presenting|Tags: ragan, Social Media, strategic communications|7 Comments

23 Jun 2010

On Pontification

Estimated Reading Time: 49 seconds

Quick heads-up: tomorrow I’m doing a Ragan webinar on social media and strategic communication in the “age of now.” (They didn’t say that last bit, I did.)

Friday, I’ll be at the Potomac TechWire Digital Media Conference East, on a Twitter-related panel with luminaries such as Rohit Bhargava and Jodi Gersh (hashtag #dmc10).

Hey, I can try to pontificate with the best of them. I might not beat ’em at their game, but you can’t knock a girl for trying, can you?

Hope you see you at […]

By Shonali Burke|Jun 23, 2010|Categories: Public Relations, Speaking & Presenting|Tags: potomac techwire, ragan, Speaking & Presenting|0 Comments