The Blog: Waxing UnLyrical

September 1, 2009

01 Sep 2009

Email Lists: To Add or Not To Add

Estimated Reading Time: 48 seconds

I’m curious: how do you feel about being added to email lists that are clearly being used for marketing purposes by someone you don’t really have a relationship with, specifically, you’ve met only once? Being a good networker, you gave out your business card. Next thing you know, you’re on their email list (sometimes without an unsubscribe option).

I know how I feel about this, but what about you?

I’d love it if you’d take this quick Twtpoll and let me know. Your answers will help me greatly with the follow-up post.

Thank you!

Photo: Eternal*Voyageur

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Shonali Burke

President & CEO at Shonali Burke Consulting, Inc.

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso®, which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?

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Learn the difference between "passive" and "active" listening (and 'fess up which you've been doing thus far)
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Learn the basics of good PR measurement and, conversely, the seven deadly sins of bad measurement
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Understand how to make the right kinds of correlations between your communication efforts and your organization's business objectives

Social Media for the C-Suite ❯

Gone are the days when “social media” was the domain of your twenty-something employees. Today, social platforms are where your customers and constituents of all ages and stages literally live online. If you’re a business leader, you should take this workshop to:

Learn the three core principles of effective social media engagement
Examine key social media platforms, and understand how they work on both personal and professional levels
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Experience the benefits of real-time social engagement through workshop exercises and hands-on participation
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Heidi Sullivan is a global marketing and product management executive who specializes in transformational implementation of marketing programs, go-to-market strategies, product portfolio management and change management for rapid-growth SaaS businesses with in-depth experience in Marketing Technology.

Heidi has a track record of success in P&L management, corporate strategy, product marketing and top line growth, and spent 14 years in leadership roles at Cision, during which time she oversaw the company’s integration and multiple product marketing strategies through its seven acquisitions.

Heidi was named one of PRWeek’s “40 Under 40 Rising Stars,” “Influencer of the Year” by The Hub in association with LinkedIn, and one of the most influential people in PR by PRWeek’s “Global Power Book.” She was also co-host of the popular “Influence Pros” podcast on Convince & Convert, which was named one of the top 20 marketing podcasts of 2016 by Hey.com.

Jennifer Zingsheim Phillips has worked in communications and public affairs for nearly 20 years. Her background includes work in electoral politics, government, lobbying, and public affairs PR work. She also brings nearly eight years of experience in digital and social communications and media analysis to her role at 4L Strategies.

Jen began her career doing campaign work in Missouri during the 1992 election cycle. After two years of political party work, she joined the office of a Missouri state senator and served as his legislative aide for two years. In 1996, she joined the Missouri Chamber of Commerce as Research Director, where she lobbied the Missouri House and Senate on issues such as workforce development, welfare reform, and education policy. She was also responsible for the weekly newsletter highlighting key issues relevant to Missouri Chamber members.

In her spare time, Jen is a voracious reader, and enjoys cooking and baking. She also likes to write fiction, and has had two pieces of short fiction and one piece of flash fiction published in various publications. She has also self-published a children’s book.