quote from Katie Paine on impressions being like spermFrom Women’s History Month to International Women’s Day, March is all about women. Amirite ladies?

This month’s #measurePR’s edition was no exception. I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim, Sally Falkow, and the redoutable Katie Delahaye Paine.

Here’s some of what we talked about.

On whether impressions are a valuable PR metric in a social age:

Gerard Corbett chimed in:

As did Aidan Lukomnik:

On the most effective way to report PR initiatives to executives:

Community member Amanda Roe also had this to say:

On going from measurement to reporting to optimization:

As you can see, this edition was one for the record books and as always, our time was up way too soon. If you missed the chat or want to dig deeper into the insights provided check out the #measurePR transcript for March 10, courtesy of our friends at Zoomph (I’m very grateful to have access to their super platform gratis).

April #measurePR Announcement

In April, the #measurePR chat will focus on influencer marketing; best practices, relationship-building, and, of course, how to measure your efforts.

Our guests will be … drum roll please … Gini Dietrich, CEO of Arment Dietrich and creator of the popular Spin Sucks blog community; founder of the influencer marketing platform Traackr, Pierre-Loic Assayag; Jason Falls, SVP of Elasticity (though Jason really needs no introduction!); and Amir Zonozi, Chief Strategy Officer of Zoomph, a real-time streaming analytics platform.

Trust me when I say you don’t want to miss this chat, so mark your calendars for Thursday, April 14th from 12-1 pm ET, and don’t forget to RSVP to our event on Facebook. I hope to “see” you all there!

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke

Latest posts by Shonali Burke (see all)