Why: “You can receive an email, and take no action. Alternatively, a personalized email may be the tipping point that determines that you will make a purchase,” says Ashley Zeckman as she shares examples of smart email campaigns that hook you.
Why: “Humans are social creatures by nature, but the advent of social media has blessed us with an unparalleled opportunity to share and relate to others,” writes Bryan Adams as he demonstrates how you can use storytelling and appropriate hooks “as a bridge to invite people to become part of your story.”
Why: “To find an effective hook, we have to get into the mind of the audience. Not just any audience. Your audience,” says Hugh Taylor.
Why: “With St. Patrick’s Day quickly approaching, your business has an opportunity to capitalize on some festive holiday marketing,” writes Annie Pilon as she shares some ways to use a popular event such as St. Patrick’s Day in your marketing efforts.
Why: Sometimes the hooks you use can backfire. My personal experience of being the bait.
Why: Pam Lontos explains why “adaptation is the foundation for creating your hook” when you work in media relations.
Why: Take a look at how the Muscular Dystrophy Association is using St. Patrick’s Day as a relevant hook for their cause. What do you think of their efforts?
How do you use hooks to create content and campaigns that resonate with your audience? Please share in the comments below.