measurementHo ho ho, Merry PR Measurement!

The holiday edition of #measurePR took place on December 8th, with three of my favorite ladies as guests: Sally Falkow of Meritus Media, Heidi Sullivan of Cision, and Christine Perkett of SeeDepth, Inc.

Here’s some of what we talked about.

On common PR measurement fails:

Catherine Carol Lott chimed in:

Austin Gaule offered this great tip:

On tools they would recommend for PR Measurement:

In addition the following tools and resources were mentioned:

Also, don’t forget my classic combo:

Next, we tackled the one thing you can start doing right now to improve your PR measurement:

Before we knew it time was up. If you missed the chat, had to drop off early, or just want to relieve the magic, check out the #measurePR transcript for December 8.

January #measurePR Twitter Chat Announcement

Next month’s #measurePR chat will take place on Tuesday, January 12, 12-1pm ET. So far, I can tell you that Rebekah Iliff will definitely join as a guest. I’m also hoping to confirm a couple more guests soon, so keep an eye on our Facebook page for the latest info.

Please do save the date and join us for a #measurePR start to 2016!

Image: Christine Makhlouf via Unsplash, CC Zero

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke