measurementHo ho ho, Merry PR Measurement!

The holiday edition of #measurePR took place on December 8th, with three of my favorite ladies as guests: Sally Falkow of Meritus Media, Heidi Sullivan of Cision, and Christine Perkett of SeeDepth, Inc.

Here’s some of what we talked about.

On common PR measurement fails:

Catherine Carol Lott chimed in:

Austin Gaule offered this great tip:

On tools they would recommend for PR Measurement:

In addition the following tools and resources were mentioned:

Also, don’t forget my classic combo:

Next, we tackled the one thing you can start doing right now to improve your PR measurement:

Before we knew it time was up. If you missed the chat, had to drop off early, or just want to relieve the magic, check out the #measurePR transcript for December 8.

January #measurePR Twitter Chat Announcement

Next month’s #measurePR chat will take place on Tuesday, January 12, 12-1pm ET. So far, I can tell you that Rebekah Iliff will definitely join as a guest. I’m also hoping to confirm a couple more guests soon, so keep an eye on our Facebook page for the latest info.

Please do save the date and join us for a #measurePR start to 2016!

Image: Christine Makhlouf via Unsplash, CC Zero