Martin Waxman The November #measurePR chat took place on November 3rd. Keeping with the theme of the month, we decided to tackle multimedia from measurement to best practices with special guest Martin Waxman of Martin Waxman Communications.

Here’s some of what we talked about:

On PR measurement in 2016 and beyond:

Community member Bill Smith chimed in:

As did James Breen:

Cayla Hicks also made a great point:

I then decided to ask the group how they measure efforts that contain multimedia:

Orla Graham shared this insight:

So did Kelly Byrd:

I was also interested in how our group of smarties used best practices in multimedia to generate better outcomes:

Alexander Wilson also added:

Lyndon Johnson had this to say:

With so many awesome attendees and a great guest, the hour was over before we knew it. If you missed the chat or just want to relive the magic check out the #measurePR transcript for November 3.

December #measurePR Twitter Chat Announcement

Next month’s #measurePR chat will take place on Tuesday, December 8, 12-1pm ET. It’ll be an end of year blow-out chat, with confirmed special guests Sally Falkow and Christine Perkett – woo hoo! I’m also hoping to confirm a couple more guests soon, so keep an eye on our Facebook page for the latest info.

Please do save the date and join us for some end of the year #measurePR cheer!

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. She teaches at The Johns Hopkins University, has gone back to school herself with the Harvard Business Analytics Program, and is creator/lead instructor at The Social PR Virtuoso® online training hub , where ambitious PR pros learn how to unleash their inner Social PR superheroes. Owned by Lola the Basset Hound, she's mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke
Shonali Burke