Katie PaineDo you know what Feb. 2nd was? Go on, guess, I’ll wait…

It was #measurePR’s 4th birthday! Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years.

Whodathunkit?!

Back in 2010, Ms. Katie Paine was our very first guest. Seeing as how she’s not just the @queenofmetrics, but has been with #measurePR right from the beginning, I thought it was only fitting that she mark its fourth year.

Happy birthday to us!

Here’s some of what we talked about:

On changes in the measurement industry:

Of course, the issue of AVE (ad value equivalency) came up. Kendra Wheeler made a statement that elicited a great point from Katie:

My friend Richard Bagnall, who joined us all the way from London, added to the fun:

Steven Kapoloma chimed in with his perception of AVEs:

I asked Katie how PR and SM pros should approach “ROI”:

There were so many great moments during the chat, but what particularly stood out to me was how many students joined. And when one said this:

… why, it just made my heart sing!

We had a wonderful birthday celebration for #measurePR this past week. If you missed it, you can grab the full #measurePR transcript for February 4 (go on! now!).

And thank you very, very much for being the reason the chat has made it this far. If you hadn’t embraced it, it would have been long gone by now.

#measurePR will next come your way on Tuesday March 4, 12-1pm ET. I’m psyched that online social media training provider, author, and entrepreneur Eric Schwartzman will join us as our featured guest. Eric’s working on some very cool stuff that he’ll share, so you don’t want to miss it.

Happy Friday and have a good weekend, everyone!

Shonali Burke
Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso®, which provides online, on-demand training that helps you unleash your inner Social PR superhero. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order. Wouldn't you like to be in her kitchen?
Shonali Burke